Expanding the Wise brand, city by city
Wise grew in confidence with its campaigns, establishing a steady flow of conceptual direct-response work across TV and paid channels. Alongside this, the marketing team began exploring brand advertising, supported by brand tracking and awareness studies, which opened up new opportunities to test the impact of OOH across multiple cities.
This included OOH and DOOH across Brazil, car wraps in the US, and tram, train, WeWork, and airport takeovers in Sydney. Big, ambitious work and strong early momentum.
Brand
Campaigns
Print
Digital MarketingTake on the world campaign
At Wise, a fully in-house creative team delivered global ATL campaigns end to end — from concept to production. Every idea was designed to travel well, landing clearly and consistently across markets, languages, and cultures while feeding the full marketing funnel.
Take on: Australia
We took on Sydney to build upon the growing brand recognition in the city. Delivering tram wraps, trains, OOH, WeWork screens and a takeover in Sydney airport.
Take on: Brazil
Brazil – a country of high Wise consideration. We took over the streets and stations with OOH and DOOH with consistent messaging and visuals to be instantly recognisable.
